Send by CircusStrategic

Old Spice Takes YouTube and Twitter by Storm, Answers Kevin Rose, Alyssa Milano - The Old Spice guy is shooting off responses to celebrities and regular folks alike [...]

Send by PhysiciansMoney

"Old Spice Guy," the mother of all viral media ad campaigns, has already sparked imitators, including a very clever -- and equally funny -- parody by student employees and video staff at Brigham Young University that uses humor to urge students to use the library. [...]

Send by rooftopview

Old Spice has taken the viral marketing world by storm. For a fragrance and deodorant brand with the world a mix of web 2.0 components like Twitter, Facebook and YouTube. A record 11 hours of live activity, 84 professional videos, an average upload time of 7 minutes. Read through the Neowin article and do catch up some of the videos on YouTube [...]

Send by kscole

Old Spice spokesmodel Isaiah Mustafa defends libraries in a surreal speech--perhaps a witty response to the critics on FOX News who asked, "Are Libraries Necessary?" [...]

Send by derangedshaman

All great things must come to an end, old spice is ending there wildly popular videos of old spice guy YouTube video responses. What some are calling the smartest marketing camping in history, [...]

Send by HHskearns

So here it is, you?re weekly installment of who?s who in social media marketing. This is a big one, a campaign that trumps all campaigns. This particular example definitely is the most macho of all illustrations, and could be said to have really beefed up its social media strategy. [...]

Send by rmafilmsdotcom

We all know Isaiah Mustafa a/k/a the Old Spice Guy has the Internet going nuts. We also know that there are web series creators and web TV networks out there looking to capitalize on this buzz via spoofs. [...]

Send by machine117

Regardless of the quality of the product he represents, people are scrambling to put the Old Spice guy on their voicemail messages. Which got us thinking about all the celebrity ringtones available for purchase [...]

Send by Efreak15

The Old Spice Guy is an Internet hit with his whimsical YouTube video musing on everyone from Kevin Rose, Demi Moore, and Rose McGowan. Here are 5 videos we like the best. [...]

Send by BoboSmitor

It started with a post on Twitter saying, ?Today could be just like the other 364 days you log into Twitter, or maybe the Old Spice man shows up @OldSpice.? [...]

Send by Interceptor2099

In today's world of fractured audiences, a successful television ad is simply not enough. Brand managers want to see that their campaigns have legs online, in print and on TV. This week, Procter & Gamble ported its popular Old Spice Guy commercials to the social web. [...]

Send by JennysNoodle

Hello, readers. Look at the Old Spice commercials. Now look at this video. Now back to the Old Spice guy. Now back at this video. A brilliant marketing maneuver by Brigham Young University's Harold B. Lee Library. [...]

Send by angryguildleadr

Thinking about proposing your girlfriend for marriage? Take your proposal to Twitter or better still ask the Old Spice guy to propose on your behalf, chances are she will say yes. [...]

Send by Queasy

One of the funnier viral marketing campaigns you'll likely see brings a strange convergence between the commercial deodorant and body wash world and the video game world. [...]

Send by Optimus.com

In a recent stroke of brilliant viral campaigning, Old Spice has taken the Old Spice Guy, played by actor Isaiah Mustafa, and made a lot of unique YouTube [...]

Send by GrrlScientist

This video is totally cheesy, except for a couple things: first, the impetus for it was a tweet from a guy asking the Old Spice Man to deliver a marriage proposal to his girlfriend and second, well, it features another look at the very yummy Old Spice Man, Isaiah Mustafa. [...]

Send by tfriedlich

"The Old Spice guy is a fake! He is not a man that women want. Women want a real man! Women want me, because I?m a real man! I choose Dove and so should you!" [...]

Send by ebclosmore

For a second act on the Web, Old Spice's "The Man Your Man Could Smell Like" campaign is turning into a command performance. The popular TV effort from Wieden + Kennedy for the client's Red Zone Body Wash spun-out yesterday into a social media salvo that took its main character -- the super-suave, Old Spice Guy, envied [...]

Send by mrsjdaniels

The Harold B. Lee library at Brigham Young University is tapping into Old Spice's viral marketing campaign to promote, of all things, studying -- and the execution is quite impressive. [...]

Send by ChaosProfessor

Customized Old Spice Guy Voicemail Messages: Continuing on his quest to take over the Internet , the Old Spice guy recorded a special message that you can download and cut up to use an outgoing voicemail message [...]

Send by kscole

The best way to get a shirtless video response from the Old Spice guy is to address him on Twitter. And he?s not just paying attention to the regular folk who can?t get close to him now that he?s Emmy-nominated and all ? Mustafa has also gotten into a flirty back-and-forth with actress Alyssa Milano. [...]

Send by Omobono

By now, I am sure you have all at least heard of the Old Spice Guy campaign and the immense waves it made this week. On every level, it was exemplary of what a digital campaign should be. What is the big takeaway that B2B marketers can take from this? [...]

Send by nickthrolson

The Old Spice guy just took his YouTube campaign to a whole new level by proposing to a woman on behalf of one of his Twitter followers. The fan tweeted within hours that she?d agreed to marry him. [...]

18 Feb 2010 We looked at him. We looked away. We looked back at him. And dangit if we couldn't stop looking at him. Seriously, he's on a horse. [...]

1 Mar 2010 The Early Show: Introducing "The Old Spice Guy"! - Ad Featuring Isaiah Mustafa Has More Than 3M YouTube Hits; He Talks About the Effect on [...]