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November 18, 2010

US Internet Advertising Hits All Time High

Send by Marketing Pilgrim

The Interactive Advertising Bureau released new numbers today that show record-breaking growth in online ad sales. Their third quarter 2010 study showed a [...]
October 26, 2010

Google Gives Local Business An Advertising Boost

Send by Mashable

Initial setup is simple, and campaign management is automatic; all the business owner needs to do is set a budget, and Google's advertising algorithm takes [...]
October 09, 2010

Lufthansa IPhone App Announced As Smaato Mobile Advertising Award Winner 2010

Send by Kansas City Star

Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce Lufthansa iPhone App by Clanmo as the overall winner [...]
November 08, 2010

Fast Food Advertising To Kids: Healthy Options Hard To Find

Send by The Moderate Voice

The Rudd Center report finds that $4.2 billion was spent on fast food advertising last year; the average preschooler is seeing 21 percent more ads than in [...]
November 18, 2010

The Console That Could Change The Advertising Game

Send by Marketing Week

The voice, motion and infrared capabilities of new gaming platform Kinect open the way for in-game advertising to grow and reach a whole new audience. [...]
October 09, 2010

Concentric Pharma Advertising Named Finalist In The 2010 MM&M Awards

Send by Kansas City Star

Concentric Pharma Advertising, an independent healthcare advertising and marketing agency, today announced that it has been named a finalist in the Medical [...]
November 02, 2010

Twitter Begins Testing Intuitive Advertising System

Send by Bluhalo

According to the micro-blogging website's estimates, nearly 100 million tweets are posted by members each day, and, in a new move, the advertising that [...]
October 08, 2010

Cell C To Fight 'corporate Bullying' In ASA Ruling

Send by Times LIVE

South Africa's third cellphone network operator, Cell C, said yesterday that it will appeal a ruling by the Advertising Standards Authority on the use of [...]
October 27, 2010

Adobe Inks Deals For Mobile Advertising Format

Send by V3.co.uk

Los Angeles: Adobe has created a mobile advertising platform using Flash 10.1 and HTML5 and has signed deals with six major advertising groups to support it [...]
October 16, 2010

Editorial: Politics And Lottery Ads

Send by Milford Daily News

The advertising is required by law, but the photo of the treasurer, along with ad copy implying the treasurer is doing voters a personal favor, is not. [...]
November 18, 2010

NetEase Profit Rises 49% On Higher China Online Games, Advertising Sales

Send by Bloomberg

Online advertising sales also rose as NetEase drew more users to its web portal, the fifth-most popular in China. Revenue from online games rose 62 percent [...]
November 16, 2010

ITV Warns Over Advertising Challenges Ahead

Send by Telegraph.co.uk

ITV, the commercial broadcaster behind X Factor, has warned of a challenging advertising market in 2011, despite announcing strong growth in the second half [...]
November 15, 2010

Warnings On Cigarette Packages And Advertising To Become Much Starker

Send by Medical News Today

Any form of cigarette advertising will also have to include these new stark messages. Today, FDA takes a crucial step toward reducing the tremendous toll of [...]
November 08, 2010

Facebook: Friends, Games And 297 Billion Ad Impressions

Send by Los Angeles Times

Overall, online advertising is improving, up 22% from a year ago to 1.3 trillion display ads, excluding video ads, house ads and extremely small ads. [...]
November 07, 2010

Washington Post Profit Triples On Higher

Send by Bloomberg

The company, like other newspaper publishers, has trimmed costs by eliminating jobs and combining or shortening sections as advertising continues to migrate [...]
November 15, 2010

Agency To Pay $45K Over SF Guerilla Ads Mess

Send by The Associated Press

SAN FRANCISCO (AP) — An advertising agency has agreed to pay the city of San Francisco a $45000 penalty over a messy guerilla marketing campaign for a [...]
November 19, 2010

Overstock.com Sued For $15 Million Over Claims Of False Advertising

Send by Auctionbytes

Overstock.com President Jonathan Johnson said, "Overstock.com stands by all our advertising practices, including providing comparison values which we [...]
October 21, 2010

Escalating Click Fraud Erodes Credibility Of Online Advertising

Send by USA Today

"As advertising in videos, social networks and mobile devices continues to grow, advertisers will need to pay close attention to the quality of traffic they [...]
October 16, 2010

Google Profits Rise Thanks To Increase In Online Advertising Revenue

Send by Just Search

Much of the company's growth is built on online advertising, with a 16 per cent rise in income from paid clicks. Social search also seems like it will be a [...]
October 08, 2010

Advertising For The Wisconsin's Governor Race Negative

Send by Pierce County Herald

Outside groups have done more advertising about the Wisconsin governor's race than the candidates themselves – and the vast majority of it is negative. [...]
October 23, 2010

Australian Officials Ban Calvin Klein Ad For Suggesting 'violence And Rape'

Send by Fox News (blog)

The ads, featuring super model Lara Stone, were found by the Australian Advertising Standards Bureau to be “demeaning to women by suggesting she's a [...]
October 23, 2010

Facebook Targeting Gays With Advertising?

Send by Washington Post

Let's say you click on that ad for the nursing school that targeted its advertising only to gay men. You fill out an application and mention that you saw [...]
October 21, 2010

NYT Stock Down On Earnings Drop

Send by TheStreet.com

New York Times revenue declined 2.7% to $554.3 million from $569.5 million during the quarter as total advertising revenues fell 1.0% and circulation was [...]
October 16, 2010

Photobucket Selects AiMatch For Comprehensive Online Advertising Platform

Send by Kansas City Star

Through the deployment of its advanced advertising intelligence tools, aiMatch is helping Photobucket manage sales performance, analyze the data that [...]
October 25, 2010

Rachael Leigh Cook Says Celebrity Airbrushing Is "False Advertising"

Send by Peace FM Online

"It is false advertising and false advertising is a crime, so why isn't this a crime? I'm just up in arms about it.” Was this a smart move by Rachael Leigh [...]

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